Sharechat Logo

Silver Fern Farms works with Merino on meat contracts

Thursday 3rd February 2011

Text too small?

Fine wool marketer The New Zealand Merino Company (NZM) is working with meat company Silver Fern Farms to offer meat contracts alongside existing contracts for fine wool to its growers.

NZM's growers are being offered three-year direct supply meat contracts with incremental price increases year on year. Through the dual contracts, NZM growers can forecast their earnings and shield themselves from commodity and currency fluctuations.

The meat contracts replicate the model used for wool contracts.

"Growers will be rewarded for investment in marketing and innovation with long term and sustainable contracts," NZM chief executive John Brakenridge said.

"It's a turning point for the six billion dollar red meat industry. Growers now have choice and a viable alternative to dairy grazing in some regions," said Brakenridge.

Silver Fern Farm's chief executive Keith Cooper said the sheep meat industry had been largely commodity based and a major step change was required to ensure the sustainability of the sector.



  General Finance Advertising    

Comments from our readers

No comments yet

Add your comment:
Your name:
Your email:
Not displayed to the public
Comments to Sharechat go through an approval process. Comments which are defamatory, abusive or in some way deemed inappropriate will not be approved. It is allowable to use some form of non-de-plume for your name, however we recommend real email addresses are used. Comments from free email addresses such as Gmail, Yahoo, Hotmail, etc may not be approved.

Related News:

New Zealand Rural Land Company Limited (NZX: NZL) Agreement to acquire large scale dairy asset portfolio
EROAD Limited (NZX: ERD) launches Clarity Solo Dashcam
22nd October 2021 Morning Report
Pictor ready to roll out game-changing COVID antibody test in New Zealand
Scott Technology Limited (NZX: SCT) Announces FY21 Results
21st October 2021 Morning Report
Greenfern Industries Limited (NZX: GFI) L&Q Notice
TruScreen Group Limited (NZX: TRU) Clinical Trial Results Highlight Efficacy of TRU Technology
20th October 2021 Morning Report
Freightways Limited (NZX: FRE) Acquisition of ProducePronto