By Graeme Kennedy
Friday 28th May 2004 |
Text too small? |
You might see granddad in walk shorts and a rusty orange cardigan on a crisp Autumn evening. Not sexy.
But those days are over. Sexiness has been designed into Masport's new lawn-mower in an effort to lift sales of a traditionally humdrum home appliance.
The product, known only as the company's "new concept mower," is being kept under wraps until its trade launch on July 8, with company general manager Mark von Batenburg revealing only a few details about its performance and looks.
"It is designed around Masport's brand values," he said. "It has got to have certain functionalities but we have added enhancements through ergonomics and design engineering for less vibration and a wider cut.
"It is pleasing to look at with mag wheels, low-profile tyres and new colouring it had to be sexy.
"Mowers traditionally are a grudge purchase people pay $700 and keep it for 20 years while they will spend $3000 on a BBQ and replace it with something more modern and attractive within two or three years."
Sales manager David Woodward said Masport wanted the new range of mowers to be turned over more often "We want this mower to be a big boy's toy," he said.
No comments yet
MNW - Senior management changes
June 19th Morning Report
GEN - Dividend Reinvestment Plan Strike Price
Scott Secures $27M in Global Contracts
June 18th Morning Report
June 17th Morning Report
PEB - Chair to Seek Re-Election; Director Nominations
Devon Funds Morning Note - 16 June 2025
TRU - Key Markets Update
THL receives unsolicited non-binding offer