Burger me! BurgerFuel moves to Iraq

BurgerFuel is moving into another Middle East market, with the sale of a master licence agreement for the burger chain in Iraq.

In a statement today headlined "BurgerFuel To Invade Iraq", the company said the first store in the country would open in Sulaymaniyah in Iraqi Kurdistan.

The Iraqi consortium which had bought the rights for BurgerFuel in Iraq also owned 50% of Iraq's North Bank financial institution, as well as 50% of Pepsi Iraq, BurgerFuel said.

BurgerFuel chief executive international markets Chris Mason, who is based in Dubai, said Iraq posed new challenges, but early establishment would allow time for the company to eventually open a number of restaurants there.

BurgerFuel Worldwide chief executive Josef Roberts said the company sought to take advantage of its non-American, pure New Zealand positioning wherever it could.

The company is already operating in Saudi Arabia and Dubai.

NZPA

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