GeoOp names Ben Foote as CEO, replacing Leanne Graham

Friday 30th January 2015

GeoOp, whose software allows mobile businesses such as builders to manage their workforce, named Ben Foote as chief executive, replacing Leanne Graham, who resigned in September to take a new role leading the company’s push into the US.

Foote, a New Zealander based in Sydney, has more than 14 years of experience in the technology sector as well as marketing and general management, the Auckland based company said in a statement. He will start at the end of the 2015 first quarter, the company said.

GeoOp last month said its first half loss widened to $2.7 million from $1.6 million a year earlier even though its revenue surged 206 percent, as it foregoes short term profitability in a bid to capture market share in the growing reliance on smart phones, where its app can help small and medium sized enterprises manage remote workforces.

The company raised $10 million at $1 a share in a private offer before listing on the NZAX in October 2013. The shares last traded at 65 cents, and have surged 76 percent so far this year.

BusinessDesk.co.nz

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