Japan focus for NZ tourist industry

By Phil Boeyen, ShareChat Business News Editor

Monday 26th November 2001

Tourism Minister Mark Burton is heading to Japan this week to muster up business for the tourism industry.

Figures revealed last week show that the number of tourists arriving in New Zealand from Japan fell 20% in October compared to the same month last year. Visitor traffic from the US was also down 20%.

"With the average Japanese visitor to New Zealand spending over $4,900 per visit, that's $9.7 million less going into the New Zealand economy," says Mr Burton.

"I have already written to Japanese travel wholesalers advising them that New Zealand remains a welcoming, secure and quality destination. This visit is intended to push that message more directly."

The Minister will meet with the Japan Association of Travel Agents and major Japanese travel companies and attend a special tourism workshop focusing on New Zealand.

"The government and the industry are making a concerted effort in Japan," Mr Burton says.

"It is a vitally important tourism market for New Zealand and I am confident that with the appropriate promotion and a lot of hard work we can achieve some significant results."

New Zealand's tourism industry is worth around $9 billion a year.

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