Sharechat Logo

Tourism ratings get megabuck boost

By Phil Boeyen, ShareChat Business News Editor

Tuesday 15th January 2002

Text too small?
The government has announced a multi-million dollar funding package to help develop a new quality assurance framework for New Zealand's tourism industry.

Tourism Minister, Mark Burton, says the government has agreed to invest an $2.5 million in Qualmark over the next two and a half years.

Qualmark is an independent classification and quality rating system for accommodation and tourism retail businesses and is funded by its two owners - the government, through Tourism New Zealand, and the NZ Automobile Association - and by revenue from licence holders.

The government cash injection will be used to significantly expand the current grading system to include adventure tourism, transport activities and retail, eco-tourism and attractions and to provide a business certification process to encourage best business practice adoption in the tourism sector.

"Qualmark provides visitors with a reliable standardised quality assurance system. This is essential to our positioning of New Zealand as a quality destination," Mr Burton says.

Qualmark boss, Fiona Luhrs, says plans will be implemented quickly on various fronts and she expects a number of milestones will be reached from mid 2002.

These include upscaling trials with some horse trekking and sea kayaking businesses and rolling out a classification and grading system for charter boats..

Qualmark will also extend its classification and grading systems in the accommodation sector to cater for bed & breakfasts, home and farm stays, guest houses, inns, country hotels and mid range lodges.

Sky City (NZSE: SKC) MD and New Zealand Tourism Strategy Group chairman, Evan Davies, says the new initiatives are a strong response to advancing elements of the Tourism Strategy 2010, released in May last year.

That document recommended a 10-year plan based on securing and conserving a long-term future for one of New Zealand's largest earners of foreign exchange.

"Tourism now accounts for 9.3% of gross domestic product and contributes 10% of New Zealand's export earnings. Managed correctly, sustainable tourism has the potential to grow international and domestic tourism expenditure from between $16 billion and $27 billion over the 10-year period," says Mr Davies.

Mr Davies says the government's commitment to service quality through its support of Qualmark, and to Maori tourism, regional tourism organisations and local government by providing additional funding, were important first steps to ensuring the strategic vision for tourism was met.

NOTE: please be advised to read full articles from Business Desk Website, you will have to pay a subscription fee on their website.



  General Finance Advertising    

Comments from our readers

No comments yet

Add your comment:
Your name:
Your email:
Not displayed to the public
Comment:
Comments to Sharechat go through an approval process. Comments which are defamatory, abusive or in some way deemed inappropriate will not be approved. It is allowable to use some form of non-de-plume for your name, however we recommend real email addresses are used. Comments from free email addresses such as Gmail, Yahoo, Hotmail, etc may not be approved.

Related News:

SkyCity's Queenstown growth ambitions face test with convention centre decision tomorrow
SkyCity buys TVNZ land for $10.6 mln, broadcaster to put cash into upgrading main building
SkyCity shares fall as results show struggle to squeeze growth out of Auckland
SkyCity FY profit falls 8 percent on flat Auckland result, one-off 2012 benefits
FMA recorded Allen's role in SkyCity talks as potential conflict of interest
South Australia approves ‘game changing’ SkyCity casino licence, allowing A$300M investment
Government roped in FMA chair Simon Allen to help close SkyCity deal, papers show
SkyCity cleared to buy Queenstown's Wharf Casino
NZ govt, SkyCity take another 5 days on $402M convention deal
NZ government, SkyCity extend deadline for deal on $402M convention centre