Super fund in limelight

By Phil Boeyen, ShareChat Business News Editor

Tuesday 23rd April 2002

The government is set to launch a two-week media blitz to educate the public on the New Zealand Superannuation Fund.

Finance Minister Michael Cullen says the $1 million campaign, which will begin this Sunday, is designed to be strictly informational, has been cleared by the Audit Office and is in line with the Cabinet Office's Guidelines for Government Advertising.

"The launch is in line with a recommendation from the Finance and Expenditure Select Committee and should be welcomed by the National Party as it picks up on a challenge from Bill English in the House on 24 July during debate on the New Zealand Superannuation Bill.

"Mr English said: Let the government get the graphs out and get out on the road and on television. Let the government get the millions of dollars it has spent on other publicity campaigns and use those funds to tell people about the policy on superannuation."

Dr Cullen says the Superannuation Fund is one of the biggest and most significant policies enacted by the New Zealand Parliament in many years and has big implications for fiscal management and for the level of security New Zealanders can expect in retirement.

"It is important people know what is involved."

The advertisements will run on television, in the newspapers and on iwi and Pacific radio stations. They will be followed by a leaflet drop to all households.

The campaign is being run for the government from the Treasury. The contract was put to competitive tender, and was won by advertising agency Singleton Ogilvy & Mather.

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