New Zealand agriculture “riding the wave of change into 2024” - Rabobank annual outlook

Wednesday 7th February 2024

New Zealand agriculture will need to ride the wave of change in 2024, with three prevailing undercurrents – central bank actions, the recovery of the Chinese economy and geopolitical tensions and conflict – set to charter a course for the sector in the year ahead, according to a new report by agribusiness banking specialist Rabobank.

In the bank’s annual flagship report, New Zealand Agribusiness Outlook 2024, titled Smooth Sailing Or Choppy Waters?, Rabobank says the currents of change will likely run deep for New Zealand food and fibre producers – who could be navigating challenges in the nation’s export-focused agri sector in the year ahead.

“New Zealand farmers are no strangers to facing challenges, and 2024 promises to keep them on their toes,” report co-author senior agricultural analyst Emma Higgins said.

“With many variables to pay attention to, setting sail for success this year will require a strategic mindset, agility and collaboration – traits New Zealand farmers and growers have no shortage of.”

Full media release

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