Tuesday 22nd February 2011
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NZ Post subsidiary Localist is taking legal action against Yellow Pages Group, which it alleges is trying to divert internet traffic away from Localist's new Auckland information and directory service website.
Localist chairman Sam Knowles said Yellow Pages had secured a range of domain names which were almost identical to Localist's domain name and trade mark.
Those domain names were directing traffic to a web page promoting the Yellow Pages and other directory services, he said.
Yellow Pages chief executive Bruce Cotterill described the action as a "publicity stunt", saying NZ Post had provided details of its claim to the news media before making him aware of its contents, The Dominion Post reported.
Yellow Pages had registered some of the websites in question before it knew about NZ Post's plan to set up in competition to Yellow Pages, Cotterill said.
Yellow Pages had looked at some of the names coming up around the world, and had been considering using some of the brands for its own business.
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