Merged financial group calls itself Heartland

Friday 29th April 2011 1 Comment

The entity created by the $2.2 billion January merger of Marac, CBS Canterbury and Southern Cross Building Society is calling itself Heartland New Zealand.

The financial services group, known as Building Society Holdings until now, today said it intended to take on the new name from June 1.

Its principal operating subsidiary would be renamed from Combined Building Society to Heartland Building Society.

Managing director Jeff Greenslade said the name Heartland fitted with the group's legacy of servicing urban and rural New Zealanders and their businesses, with roots going back to 1875. It also portrayed the group's core values.

Heartland had started out as the project name in the early stages of the merger process, and had been confirmed as the group's official name after exploring alternatives during a nine month period. It resonated in the minds of customers, staff and the media.

NZPA

Comments from our readers

On 29 April 2011 at 4:26 pm Christopher said:

Anyone out there in the heartland who hadn't picked what the name was going to be ?