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Special Report: Best Broker Awards 2000 Results

Thursday 12th October 2000

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Here are the results for ShareChat's Best Broker Awards 2000. There are three categories, Best Internet Broker, Best Full Service Broker and Most Helpful Broker.

Best Internet Broker

Not surprisingly, Access Brokerage won the number one spot in this section (they have the largest Internet client base in New Zealand). Direct Broking was a close second with ASB Securities following up third. New entrants in the market NetBroker and Quicken scored lower, a reflection of their current smaller client base.

1stAccess Brokerage33%
2ndDirect Broking30%
3rdASB Securities15%
4thDFM Trade14%

Top three comments:

1st Place - Access Brokerage

"Sort out queries promptly & execute trades quickly."

"Simple, easy to follow site - appears to work like clockwork. And cheap! Only had one stuff-up - sale not shown till after market close. Although they admitted it had highlighted a potential problem in their system which Access said would be remedied immediately."

2nd Place - Direct Broking

"Easy read site, great phone backup, quick to respond when queried, Email alerts are great, brokerage rates are very reasonable."

"Site is easy to use and execution is prompt."

3rd Place - ASB Securities

"Sheer efficiency, accessibility, helpfulness, and friendliness. They always seem to remember the small but important details, and everyone within the organisation seems aware of what everyone else is doing, so a client becomes more than a number very quickly."

"Quick execution of trades, good online company information."

Best Full Service Broker

Ord Minnett and Craig & Co. tied for first equal in this section with the full-service division of ASB Securities following up in third place. Institutional brokers Merrill Lynch, Credit Suisse First Boston and ABN Amro all scored lower, a reflection on their smaller individual investor client base.

1stOrd Minnett20%
1st eCraig & Co.20%
2ndASB Securities15%
3rdForsyth Barr13%
4thDF Mainland8%
5th JB Were7%
6th Merrill Lynch4%
7thFrater Williams3%
7th eGreenslades3%
7th eCredit Suisse First Boston3%
8thCavill White Securities2%
8th eABN Amro2%

Top three comments:

1st Place - Ord Minnett

"Personal contact. Good advice."

"Excellent research, very helpful with information and advice. very quick to carry out instructions. Also, their Receptionist, Hilary, in Christchurch is fantastic: super efficient, very warm and helpful, and knows all the tricks for last minute decision that will get you in on share splits and divvies!"

1st Equal - Craig & Co.

"Good research available."

"Very professional."

2nd Place - ASB Securities

"View Account Balance Variety Functions, including text messages, Australia share trading, watchlist. The transaction cost is suitable for average investment capital investor."

"Efficient no push helpful service."

Most Helpful Broker

Discount brokers Access and Direct once again scooped the top two spots for this category with ASB Securities coming in at third place. Craig & Co. and Forsyth Barr also scored well.

1stAccess Brokerage25%
2ndDirect Broking18%
3rdASB Securities15%
4thCraig & Co12%
5thForsyth Barr8%
5th eDFM Trade8%
6thJB Were6%
7th eCavill White3%
8thSalomon Smith Barney2%

Top three comments:

1st Place - Access Brokerage

"Friendly & responsive in dealings. Infrequent mistakes quickly put right."

"Staff seem to be very customer oriented."

"Whenever I have had a problem or an issue they have always been prompt and fast with a resolution."

2nd Place - Direct Broking

"They have the best Internet site. With the most research."

"Because they're the only broker I've ever had and have never given me reason to seek service elsewhere."

3rd Place - ASB Securities

"They are SO pleasant on the phone and make sure that you know who the person is you're talking to so that you have a reference point if you need to call again."

"Always willing to help me out and answer any stupid questions."

And some general comments about other sharebrokers...

ABN Amro

"The daily Email market report is fantastic as are the urgent e-mails that enable a decision to be made asap."


"Great advice with proactive tips, recommendations and research. Extremely professional personalised service."

Frater Williams

"My broker Colin Grant is always accessible and helpful as well as being friendly."

Forsyth Barr

"Readily approachable for info and advice. Helpful staff. Seem to have good systems."

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