-->
Sharechat Logo

Forum Archive Index - January 2004

Please note usage of the Forum is subject to the Terms & Conditions.

 
Messages by Date [ Next by Date Previous by Date ]
Messages by Thread [ Next by Thread Previous by Thread ]
Post to the Forum [ New message Reply to this message ]
Printable version
 

Re: Fw: [sharechat] Warehouse Xmas Advertising


From: "Karyn W" <karyn_in_oz@hotmail.com>
Date: Thu, 29 Jan 2004 00:08:47 +0000


Well, I hate to point out the obvious, but if they are not in a shopping 
mall, then how do they get FOOT traffic?
As for the weekly mailers, they go straight in the bin.  Do you have any 
idea of how much crap comes through your mailbox here, who has time to read 
any of it.
And finally, it IS standard to advertise locations when you are a major 
chain with suburban locations, that operate on a standalone basis rather 
than in the malls.  All major electrical, homeware, furniture, lighting, and 
hardware stores advertise their locations in TV ads.  I suggest the WHS guy 
needs to spend a bit of time watching Australian tv to get a few clues.

At the end of the day, the effect of advertising must be to get people into 
their cars and driving out in search of the store, and to spend money.  The 
WHS advertising is obviously not achieving this or their sales figures would 
be better!
Karyn

_________________________________________________________________
E-mail just got a whole lot better. New ninemsn Premium. Click here  
http://ninemsn.com.au/premium/landing.asp


----------------------------------------------------------------------------
To remove yourself from this list, please use the form at
http://www.sharechat.co.nz/chat/forum/


 
Messages by Date [ Next by Date: Re: [sharechat] Omaha beach up date by macdunk John.Loveridge
Previous by Date: Re: [sharechat] Marshall Law in the USA? hello hello ]
Messages by Thread [ Next by Thread: [sharechat] The Eric Watson Kiss Of Death??? Karyn W
Previous by Thread: Fw: [sharechat] Warehouse Xmas Advertising John H T Wilkinson ]
Post to the Forum [ New message Reply to this message ]

IRG See IRG research reports