Truth, wisdom, the constellations and the Cyclops

By Chris Hutching

Friday 26th July 2002

The Greek legend of Apollo slaying the Cyclops with his arrow (sagitta) was the inspiration behind the rebranding of Rothschild Australia Asset Management (RAAM) and Westpac's asset management operations.

The rebranding comes after the recent $323 million sale by the international Rothschild group of its Australasian business to Westpac Banking Corporation.

Sagitta Wealth Management Ltd is the new name for the company that will be the fifth-largest retail fund manager in Australasia with more than $18 billion of retail funds under management, and eighth-largest overall with more than $32 billion of total funds under management including wholesale funds.

During the transition the RAAM products will be branded Sagitta-Rothschild until the first quarter of 2003 while Westpac products will stay branded as Westpac.

Over 400 potential names were collated in a consultative process with clients.

According to the legend, Apollo slew the Cyclops with his arrow (Sagitta) to protect Zeus' realm.

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