Name change for Allied Work Force

Temporary labour provider Allied Work Force Group has changed its name to AWF Group.

It was also adopting the strap line "Right People. Job Done", with the rebranding being carried out to recognise that specialised jobs needed specialised talents and skills, chief executive Mike Huddleston said.

Group business units were now AWF Labour and AWF Manufacturing and Logistics.

The company last month said it was expecting a record performance on all financial measures for the year to the end of March, with earnings before interest, tax, depreciation and amortisation (ebitda) likely to be around $6 million, compared to $3.4 million in the 2010 financial year.

NZPA

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