IAB announces new chair and vice-chairperson

The Interactive Advertising Bureau of New Zealand (IAB NZ) has announced that Liz Fraser (pictured), head of MSN New Zealand has been elected as its new chairperson and general manager of Yahoo!Xtra Laura Maxwell-Hansen as vice-chairperson.

IAB's goal is to drive the online advertising industry to become the third largest medium by 2012.

"Liz and Laura have outlined to the board strong plans on helping us achieve this so watch this space," IAB marketing manager Alisha Higgins says.

Fraser has been working as head of MSN since May 2007. Prior to that she held sales, marketing and programming positions at TVNZ.

Fraser believes IAB has got to work harder to get more people, mostly advertisers, onboard, because so many of their customers already are.

"For starters, we'll review market measurement methodologies, up the ante on communications, and get behind more industry discussion," says Fraser.

Vice-chairperson Maxwell-Hansen says she is pleased by the opportunity the new appointment offers for her to play a part in growing and supporting digital advertising in New Zealand.

She says the IAB plays an important role in encouraging knowledge transfer from global and local sources, in order to better equip advertisers to run successful campaigns.

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