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Michael Hill fined for web ad

By Phil Boeyen, ShareChat Business News Editor

Wednesday 6th September 2000

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Jeweller Michael Hill has been fined $1,000 plus costs for breaching the Fair Trading Act in a website advertisement.

The Whangarei District Court fined the company following a Commerce Commission investigation.

The investigation alleged Michael Hill advertised a brand of watch on its website when it didn't have reasonable grounds to believe it could supply the watches. The company admitted to advertising watches that were no longer available.

The Commerce Commission says the prosecution has shown that the Fair Trading Act applies to claims made on websites.

  General Finance Advertising    

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