Pushpay rejigs marketing structure

Pushpay Holdings, the mobile payment app developer, has dropped its centralised marketing strategy in favour of subsidiaries targeting their local markets.

As part of the restructure, Pushpay appointed Weston Belkot as US marketing director and cut its general manager of marketing position, with executive Fraser Clark to leave the company from Oct. 31, the Auckland-based company said in a statement.

"The move will enable Pushpay's wholly-owned subsidiaries to better target their marketing and streamline their marketing process," it said.

Earlier this month, the company signed a deal with New Zealand Post to manage the state-owned enterprise's SMS client communications, without disclosing the value of the deal.

The NZAX-listed shares were unchanged at $2.35, and have more than doubled from the $1 listing price when the stock joined the bourse in August.

BusinessDesk.co.nz

Comments from our readers

No comments yet

Add your comment:

Your name:
Your email:	Not displayed to the public
Comment:
Comments to Sharechat go through an approval process. Comments which are defamatory, abusive or in some way deemed inappropriate will not be approved. It is allowable to use some form of non-de-plume for your name, however we recommend real email addresses are used. Comments from free email addresses such as Gmail, Yahoo, Hotmail, etc may not be approved.

Anti-spam verification:

Type the text you see in the image into the field below. You are asked to do this in order to verify that this enquiry is not being performed by an automated process.

Related News:

A thank you from Stuff's owner and publisher
FPH Appoints New Director and Future Director
January 19th Morning Report
January 15th Morning Report
January 14th Morning Report
WIN - Winton Announces Timing of its Interim Results for FY26
FBU - Fletcher Building Quarterly Volume Report for Q2 FY26
January 13th Morning Report
RAK - Rakon Receipt of Takeover Notice
January 12th Morning Report