Wolf-whistle for pet food

The former Brierley Investments' chief executive is now on the board of Masterpet, which is expanding its involvement in Australia.

It now wholly owns Aussie company Pets International, buying out the remaining 60%, while a New Zealand investment consortium, 18th Floor Holdings, has bought half of the enlarged Masterpet Corporation from the Wootton brothers, who remain on the board.

Masterpet plans to double Pets International's turnover within two years and to appoint a new CEO in Australia.

Pets International has around 10% of the Australian market, while Masterpet, through its Masterpet and Vitapet brands, controls about half the local market.

Director Brent Wootton said: "It's clear expansion in Australia from New Zealand needs to be handled with some caution but now we fully understand that market, we plan to develop our business aggressively."

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