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Kiwi online retailer Etailer buys Books & Gifts Direct from Britain's Quarto Group

Monday 10th July 2017

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Ten-year-old online Kiwi retailer Etailer, which runs the daily deals website, has bought Books & Gifts Direct from London-listed Quarto Group for $800,000 plus a share of future profits. 

The London-based book publisher exited its last non-publishing business with the sale of Books & Gifts, which had gross assets of $2.4 million as at Dec. 31 and generated an expected trading loss for Quarto of $700,000 in the current financial year, it said in a statement to the London Stock Exchange on Friday. Etailer BGD (2017), an entity set up to acquire the business, will pay $800,000 over the next two years for the business, and Quarto is entitled to half of debtor receipts for the next year and 15 percent of earnings before interest and tax for the next three years, it said. 

Auckland-based Etailer was founded by James Hanafin and Robert Coleman in 2007, who each own about a quarter of the company, offering daily deals through the offtheback website in New Zealand and Australia. 

The advent of online retailers such as Etailer, which claims to have sold goods at a 90 percent discount to the recommended retail price, has seen the demise of a growing number of long-standing retailers running traditional 'bricks and mortar' stores, who haven't been able to compete with their virtual rivals operating without the overheads of a physical network.

Government figures show the value of non-store and commissioned based retail trade, which captures online retail, has soared 173 percent over the past decade to $1.48 billion in the year ended March 31, compared to a 41 percent increase in the value of core retail spending to $64.83 billion over the same period. 

Quarto bought into New Zealand book wholesaler Premier Books in 2006 before taking full ownership in 2010, the year it rebranded it as Books & Gifts Direct and bundled it with Australia's Lifetime Distributors. It sold the Australian arm of Books & Gifts Direct in March. 

The firm's latest financial statements filed to the Companies Office in July 2015 showed the company generated a profit of $259,000 on revenue of $11.8 million in calendar 2014. That year it bought the distribution assets of Rose (NZ) for almost $984,000. 


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