Me Today Market Update

Wednesday 29th July 2026

Me Today is pleased to advise it now expects its gross revenue for the year ended 30 June 2026 to be higher and the EBITDA loss to be less than the guidance provided on 7 May. The full year results are being audited, and the final results will be released to the NZX prior to 31 August 2026.

On 7 May 2026 Me Today advised that it expected gross revenue for the year ended 30 June 2026 to exceed $7.4m and that its EBITDA loss would be less than $1.6m.

The expected increase in gross revenue comes from growth in the New Zealand market and strong international opportunities.

Two of the Me Today co-founders recently returned from SE Asia and China where they attended events showcasing the Me Today brand.

In Malaysia, Me Today launched at the second-anniversary event of its distributor. Michael Kerr and Stephen Sinclair shared the story behind the brand and introduced the initial product portfolio to more than 600 influencers and reseller partners. Product has been shipped into South East Asia ahead of launch, with nine products now available for sale in market.

In China, Me Today exhibited at CBME, the Children, Baby and Maternity Expo, held from 15 to 17 July at the National Exhibition and Convention Centre in Shanghai. The event attracted around 100,000 trade buyers from China and international markets. Me Today’s 50-square-metre display generated strong interest from buyers, consumers and influencers.

In New Zealand, the brand continues to grow, supported by expanded shelf presence with its largest retail partner and the successful launch of new products.

Developing new products to broaden the range and strengthen the consumer offering remains a key strategy, with a further 20 products expected to launch in New Zealand this calendar year.

The brand continues to have a presence in other international markets with ongoing sales activity in the USA, Japan, Ireland and the UAE. In the USA Me Today continues to build relationships in both offline and online channels.

Further information will be provided in our results announcement prior to the end of August.

MEE - Market Update

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