Wednesday 5th April 2023
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Blackpearl Group (NZX: BPG ) is pleased to update the market on progress with the launch of its new product, Blackpearl Diver (Pearl Diver).
Throughout March, Blackpearl Diver was released to the US market in a staged approach, during which Blackpearl Group secured over 50 orders from both existing and new customers.
"The success of Pearl Divers' first month of sales is compelling considering, even at the Tier one pricing, a sale is 10x the average sale for NewOldStamp and 2x that of BlackPearlMail services. The compounding nature of this higher monthly recurring revenue significantly impacts the Groups ARR." said Blackpearl Group CFO Karen Cargill.
As with all Blackpearl Group’s existing SaaS products, Pearl Diver is charged on a monthly recurring basis. This means revenue compounds each month.
Please see the attached announcement for information regarding the monthly recurring revenues and annual recurring revenues per customer for Blackpearl Diver.
“It’s an exciting start, but in line with what we expected from such an innovative product.” says Nick Lissette, CEO. “The Pearl Diver proposition is exceptionally compelling; the most common customer feedback we get is that Pearl Diver is a “No Brainer”, which indicates our packaging and pricing is on point.”
Key to the successful uptake of Pearl Diver has been leveraging the large volume of organic traffic visiting NewOldStamp.com – which Blackpearl Group acquired in November 2022. “Our strategy is to add new data streams into our proprietary platform, the Pearl Engine, to create innovative services which we can sell to both existing customers and new prospects. Pearl Diver is a great example of Blackpearl Group executing on this strategy.” says CTO Sam Daish.
April will see the release of additional product features, direct marketing initiatives, and increased sales targets.
More information on the new product can be found at pearldiver.io
For and on behalf of the board,
Chief Financial Officer
For further information, please contact:
firstname.lastname@example.org | +64 480 39390
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