NY-based Panache Beverages in talks to buy VnC

Panache Beverages, a New York-based liquor marketing company, is in talks to buy Auckland's VnC Cocktails, a deal that would renew ties built when the principles of the two firms sold 42 Below vodka.

The deal would give Panache access to VnC's distribution in 30 countries for its Wodka Vodka, Alchemia Infused Vodka and Alibi American Whiskey. No price was given in an announcement by Panache.

VnC was established by Shane McKillen, one of the founding shareholders of 42 Below, in 2007 after that company was sold to Bacardi. Panache was founded as the import company of 42 Below in November 2004, a partnership that ended with the sale.

VnC forecast sales of 200,000 cases for the full year 2012. The company said it has enjoyed triple digit growth in sales in the past three years.

Shares in Panache are listed on the NASDAQ's OTC market and last traded at US$1.10.

BusinessDesk.co.nz

Comments from our readers

No comments yet

Add your comment:

Your name:
Your email:	Not displayed to the public
Comment:
Comments to Sharechat go through an approval process. Comments which are defamatory, abusive or in some way deemed inappropriate will not be approved. It is allowable to use some form of non-de-plume for your name, however we recommend real email addresses are used. Comments from free email addresses such as Gmail, Yahoo, Hotmail, etc may not be approved.

Anti-spam verification:

Type the text you see in the image into the field below. You are asked to do this in order to verify that this enquiry is not being performed by an automated process.

Related News:

Deposit scheme reduces risk, boosts trust - General Finance
May 12th Morning Report
PFI - Q3 Div & Upgraded FY25 Div Guidance, FY26 Div Guidance
AIA - Auckland Airport announces leadership team change
May 9th Morning Report
May 8th Morning Report
NZME Takeovers Panel determination
MNW - Commerce Commission clears the Contact Energy acquisition
May 7th Morning Report
General Capital Appoints New CFO