Sharechat Logo

Orcon's Iggy ad bags global gong for Special Group

Tuesday 22nd June 2010

Text too small?

The man who invented crowd-surfing, on-stage chest-slashing and once proclaimed himself "Chairman of the Bored" has helped Kiwi internet service provider, Orcon, bag the most prestigious prize in global advertising.

Orcon used Iggy Pop, sometimes called "the grandfather of punk", in an advertisement where he jammed in real-time with a range of New Zealanders - some clad in their underwear and prancing round their bedrooms while playing musical instruments - to advertise Orcon's fast broadband service.

Made by Auckland advertising agency The Special Group, the ad won the Grand Prix at the Cannes Lions International Advertising Festival in France, one of the pinnacle achievements in the advertising world. 

The Grand Prix is the supreme award, chosen from all the entries that have won Gold Lions across 12 categories. Orcon’s Iggy Pop campaign also won its Lion in the direct advertising category, beating out a record 1500 entries.

The Special Group swept the pool earlier this year in the New Zealand equivalent, the Axis Awards, also for the Iggy Pop ad.  It lists TSB Bank as among its client and ran the much-praised Green Party viral election campaign in 2008.

The Cannes jury members called Orcon+Iggy one of the best uses of celebrity they had seen, in an advertisement that also demonstrated clearly the Orcon service.

Perhaps less pride-inducing are report from Cannes that it is the first time in the awards’ 57 year history that an ad that repeatedly dropped “F-bombs” has won the top prize.

 

Businesswire.co.nz



  General Finance Advertising    

Comments from our readers

No comments yet

Add your comment:
Your name:
Your email:
Not displayed to the public
Comment:
Comments to Sharechat go through an approval process. Comments which are defamatory, abusive or in some way deemed inappropriate will not be approved. It is allowable to use some form of non-de-plume for your name, however we recommend real email addresses are used. Comments from free email addresses such as Gmail, Yahoo, Hotmail, etc may not be approved.

Related News:

CHATHAM ADVISES EXTENDED CLOSING DATE OF 9 AUGUST FOR SPP
Acceleration of expressway will be transformative for Northland economy says EMA
The Warehouse Group - Proposed Scheme of Arrangement
The Warehouse Group - Proposed Scheme of Arrangement
Winton announces timing of its Annual Results
Fletcher Building Announces Director Appointment
Meridian issues new demand response exercise notice to NZAS
CRP - Chatham Closes Private Placement of Shares
General Finance - Olympic Term Deposit Promotion featuring a Special Bonus of 0.1%
July 22nd Morning Report