Promapp hires marketing executive to lead push into US market

Promapp Solutions, whose software lets organisations map their business processes, has hired a marketing executive to help drive the company's tilt at the US market.

Promapp, whose 300 clients include Fisher & Paykel Appliances, Coca-Cola Amatil, Meridian Energy, McDonald's and Genesis Energy, named Sarah Berkowski as chief marketing officer. Berkowski was most recently a vice president at LoyaltyOne, the Canadian loyalty programmes company.

Auckland based Promapp is mainly owned by chief executive Ivan Seselj and chief operating officer Richard Holmes, who sit on the board alongside Sonar6 founder Mike Carden and Zac de Silva, former head of fashion chain Barkers.

The company doesn't release financial accounts. It made the Deloitte New Zealand Fast 50 in 2010. Its software has been popular with local authorities including Waikato District Council and Australia's Queanbeyan City Council, because of its ability to identify unnecessary steps in bureaucratic processes such as building consent applications.

BusinessDesk.co.nz

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