Sharechat Logo

Telecom looks to catalogues to boost mobile sales

By Phil Boeyen, ShareChat Business News Editor

Saturday 15th July 2000

Text too small?
Telecom is joining forces with an Australian company to sell its mobile services via catalogues and direct mail.

The tie-in with Aussie listed Mobile Innovations is the first time Telecom Mobile has entered a direct marketing arrangement.

It's also the first time Mobile Innovations has headed overseas. Its core business is as a direct agent provider for Vodafone in Australia.

Mobile Innovations new CEO, Jonathan Marchbank, says his company already has access to a database of over 400,000 kiwi homes through its sister company in New Zealand, catalogue-retailer Innovations.

"We'll be using traditional direct marketing methods that have worked well in New Zealand, but have not yet been applied to the mobile phone market - such as affinity marketing, direct mail, as well as a nation wide TV and print advertising campaign."

Mr Marchbank says he expects the kiwi market to be cashflow positive in less than a year.

  General Finance Advertising    

Comments from our readers

No comments yet

Add your comment:
Your name:
Your email:
Not displayed to the public
Comment:
Comments to Sharechat go through an approval process. Comments which are defamatory, abusive or in some way deemed inappropriate will not be approved. It is allowable to use some form of non-de-plume for your name, however we recommend real email addresses are used. Comments from free email addresses such as Gmail, Yahoo, Hotmail, etc may not be approved.

Related News:

Telecom Corporation of New Zealand (TEL)
Telecom in drive to latch on to growing data usage with 4G mobile launch next month
Telecom lines up to buy 700MHz spectrum to extend reach of 4G network
Telecom backs setting copper prices until 2020, warns against getting too far away from input cost
Telecom puts $60M price tag on new Auckland data centre, Hawkins, AECOM win build
Telecom ends jobs purge, looks for ‘more sophisticated’ ways to save money
Telecom FY earnings fall to bottom of guidance range, sees unchanged dividend in 2014
Telecom takes spat with Vodafone to regulator after dropping court action
Telecom unbundling key to regulator's copper conundrum
Telecom lures customers to faster services in EPL deal

IRG See IRG research reports