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Me Today Limited (NZX: MEE) Me Today Renews and Expands Agreement with Green Cross Heal

Thursday 25th February 2021

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Me Today renews and expands agreement with Green Cross Health

Me Today Limited (NZX: MEE ) announced today that it has renewed and expanded its distribution relationship with Green Cross Health Limited (NZX: GXH ) in New Zealand.

Green Cross Health operates nationwide in New Zealand through 360 Unichem and Life pharmacies. Me Today is currently stocked in 280 of the stores.

The Me Today brand launched in the Unichem and Life Pharmacy network during November 2019 and has expanded its footprint through the network since that time. At launch the brand had 20 products listed with Unichem and Life Pharmacies and it now has ranging for 36 products. The range will grow to 47 products in the first half of FY22 with 11 products launching in NZ. A further 8 products are expected through the second half of FY22.

The new agreement with Green Cross Health replaces the initial arrangement expiring 31 March 2022 and provides the following key benefits:

• Security of distribution throughout the Green Cross Health network of Unichem and Life pharmacies

• Commitment to expanded ranging to take all existing and new products for the FY22, 23 & 24 financial years which will result in additional in-store presence and shelf space

• Heightened focus within the network to assist with in-store training and promotional activity

The renewed arrangement with Green Cross Health allows the Me Today brand to expand distribution into select independent pharmacies, health stores and online retailers.

Me Today CEO, Michael Kerr says, “this extended partnership with Green Cross Health reflects the progress that the brand has made in a very short time and it provides a great platform to continue to expand brand presence and grow sales nationwide in New Zealand.”

Following partnerships with rugby star Beauden Barrett and Olympian Sarah Walker, Me Today continues to cement its brand presence in the New Zealand market. This new arrangement with Green Cross Health is a further step in the development of the brand.

In addition to this success in New Zealand, discussions remain ongoing with International partners in Australia, Ireland and Japan. As arrangements and negotiations are finalised further information will be provided.

Please see the link below for details:

GXH MEE 25 Feb 2021

Source: Me Today Limited

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