Sharechat Logo

Seeka Limited (NZX: SEK) Announces An Equity Investment in Fruitometry

Friday 9th July 2021

Text too small?

New Zealand's largest Kiwifruit Grower Seeka announces an equity investment in Fruitometry an innovative horticultural Agritech.

In its first year Fruitometry successfully delivering a new commercial Digital Crop Estimation (DCE) service to kiwifruit growers, managers and packhouses in the North Island. Fruitometry’s exclusive technology enables the $3 billion kiwifruit industry by growers being able to measure fruit set and growth by row throughout the growing season.

Seeka's minority investment of $2.6 million values Fruitometry at $10 million. Fruitometry will continue to operate independently while expanding their service.

Fruitometry's head office is in Katikati, Bay of Plenty. Fruitometry's purpose is to provide knowledge that empowers growers to efficiently manage their orchard, maximise their yield and provide accurate pre-harvest crop estimation for the entire value chain.

Fruitometry has been supported by Callaghan Innovation with a research and development project grant.

Fruitometry Director and Co-Founder Mike Ullrich said "We are thrilled to work with Seeka who are a significant leader in New Zealand horticulture. This investment will help us accelerate our product development, continue to build our innovative intellectual property and scale up our team and services. Agritech is a key driver to improve productivity and provide a competitive advantage for New Zealand companies and we are excited to be leading the way. We look forward to sharing more of our innovative services in the future."

Please see the links below for details

Fruitometry July 2021

Source: Seeka Limited



  General Finance Advertising    

Comments from our readers

No comments yet

Add your comment:
Your name:
Your email:
Not displayed to the public
Comment:
Comments to Sharechat go through an approval process. Comments which are defamatory, abusive or in some way deemed inappropriate will not be approved. It is allowable to use some form of non-de-plume for your name, however we recommend real email addresses are used. Comments from free email addresses such as Gmail, Yahoo, Hotmail, etc may not be approved.

Related News:

FreshLeaf: Cannabis on course to be 'medicine of the masses'
Arvida Group Limited (NZX: ARV) to Acquire Arena Living Retirement Living Portfolio
My Food Bag Group Limited (NZX: MFB) Market Update and HY Results Announcement Date
Harmoney Corp Limited (NZX: HMY) Delivers Record September Quarter
Vital Healthcare Property Trust (NZX: VHP) Announces Successful Completion of $115m Placement
14th October 2021 Morning Report
General Capital Limited (NZX: GEN) Completes Greenfern Listing
LISTING AND QUOTATION NOTICE: NZX MAIN BOARD - GREENFERN INDUSTRIES LIMITED
13th October 2021 Morning Report
Hotel Montreal: Patterson Family Buys Christchurch's Hotel Montreal