Sharechat Logo

TV3 cans breakfast business programming

Thursday 8th April 2010

Text too small?

TV3's owners, Mediaworks, are cutting their losses on their low-rating breakfast television programming, cutting ASB Business and the Sunrise programmes, citing the need to cut costs.

The morning news shows launched two and a half years ago, but had struggled to rate against TVNZ's Breakfast line-up, which was rating 4.1% of the potential audience against 0.6% for Sunrise last month.

Sunrise had targeted a younger audience, but in the 18 - 49 age group, Breakfast was outrating TV3's offering by more than five times, increasing its average rating from 3% to 3.3%.

As many as 20 redundancies are possible, although some redeployments are likely, particularly among presenters with established reputations such as Mike Wilson, who was wooed to TV3 with sponsor ASB when the breakfast programmes launched, after years presenting the TVNZ equivalent.

"Despite helping grow the total early morning television audience, the cost of producing these programmes has proven to be unsustainable - particularly in the current economic environment," said MediaWorks TV Executive Director, Ian Audsley
 
“We have not taken this decision lightly, and it has been the subject of a lot of debate and discussion at both a Board and Management level – ultimately it has been the Board’s decision.

“Despite the terrific work of the people involved and the commitment of everyone at TV3, we’ve not been able to make these programmes work financially. Today’s announcement is not a reflection on the calibre of the people involved in the production of the programmes. They’re as good and capable a team as any I’ve seen anywhere,” Audsley said.

 

 

Businesswire.co.nz



  General Finance Advertising    

Comments from our readers

No comments yet

Add your comment:
Your name:
Your email:
Not displayed to the public
Comment:
Comments to Sharechat go through an approval process. Comments which are defamatory, abusive or in some way deemed inappropriate will not be approved. It is allowable to use some form of non-de-plume for your name, however we recommend real email addresses are used. Comments from free email addresses such as Gmail, Yahoo, Hotmail, etc may not be approved.

Related News:

CHATHAM ADVISES EXTENDED CLOSING DATE OF 9 AUGUST FOR SPP
Acceleration of expressway will be transformative for Northland economy says EMA
The Warehouse Group - Proposed Scheme of Arrangement
The Warehouse Group - Proposed Scheme of Arrangement
Winton announces timing of its Annual Results
Fletcher Building Announces Director Appointment
Meridian issues new demand response exercise notice to NZAS
CRP - Chatham Closes Private Placement of Shares
General Finance - Olympic Term Deposit Promotion featuring a Special Bonus of 0.1%
July 22nd Morning Report