Sharechat Logo

ASB Securities raises internet trading charges

by Jenny Ruth

Tuesday 14th March 2006

Text too small?
 Jenny Ruth
Managing director Tim Preston says previously clients paid a minimum fee of $24.95 plus a $4.50 stock exchange fee per trade for trades up to $30,000, charges which haven't changed since ASB Securities was launched in August 1999, despite increased compliance costs.

The change will mean clients will pay a minimum $30 per trade or 0.3%, whichever is the greater.

For most customers, the increase will effectively be a 55 cents increase per trade.

Those most adversely affected are those wanting to trade parcels worth between $10,000 and $30,000 - instead of paying a flat $29.45 per trade, a $30,000 trade will incur a $90 brokerage charge.

Lower professional brokerage rates are available to high value clients.

Preston says that previously trades in the $10,000 to $30,000 represented an anomoly or loophole - some clients had been taking advantage of it by breaking up larger trades into smaller parcels to secure lower charges which meant a great deal more work for the firm.

"We believe its still a very competitive rate," he says.

ASB is one of only three broking firms offering internet trading in New Zealand. National Bank offers a service through First NZ Capital and it currently charges a minimum $29.50 for trades up to $10,000 or 0.3%.

The other firm, Direct Broking, offers significantly lower charges for trades above $10,000. It charges a flat $29.90 per trade up to $25,000 and 0.2% thereafter.

Preston says he isn't interested in whether others offer cheaper services. "We don't even look at what our competitors are doing." While they may be cheaper, ASB can draw on the security of its parent bank, Commonwealth Bank of Australia, to offer clients greater safety, he says.

Between September and the end of February, ASB accounted for 11.2% of all stock exchange trading while Direct Broking accounted for 7.1%, he says. National Bank's figures are included in First NZ Capital's which has the largest market share.

  General Finance Advertising    

Comments from our readers

No comments yet

Add your comment:
Your name:
Your email:
Not displayed to the public
Comments to Sharechat go through an approval process. Comments which are defamatory, abusive or in some way deemed inappropriate will not be approved. It is allowable to use some form of non-de-plume for your name, however we recommend real email addresses are used. Comments from free email addresses such as Gmail, Yahoo, Hotmail, etc may not be approved.

Related News:

PCT - Delivering on strategy underpins strong operating result
KFL - August 2020 monthly update
BRM - August 2020 monthly update
MLN - August 2020 monthly update
Further COVID-19 Restrictions at SkyCity’s New Zealand Properties
FY20 results guidance met, Results date, Banking Facility
Sky sells OSB assets to NEP NZ, secures 10 year partnership
NZX fully operational - announcement re COVID-19
Heartland Market Update
Steel & Tube Fy20 Trading Update

IRG See IRG research reports