Sharechat Logo

Woman's Day publisher touts McCaw wedding coverage with hefty copyright warning

Monday 16th January 2017

Text too small?

Woman's Day publisher Bauer Media spent as much space warning rival publishers from overstepping copyright bounds as it did hustling free publicity for its exclusive coverage of former All Black captain Richie McCaw's wedding with Black Stick Gemma Flynn over the weekend. 

Bauer's 343-word media release carried a 340-word copyright notice, which it demanded be kept confidential, outlining the steps New Zealand's biggest magazine publisher would take to protect its "exclusive story about the wedding of Richie McCaw and Gemma Flynn". 

While rival media are allowed to use an attached photo of the weekly magazine cover, Bauer warned the image wasn't to be "edited or cropped in any way and the masthead is not removed, obscured or otherwise rendered indistinct". The NZ publication hit North Island shelves today and will be available in the South Island tomorrow. 

The approved Woman's Day image of McCaw and Flynn under the magazine's masthead is featuring prominently on the home pages of news organisations TVNZ, New Zealand Herald, and Newshub websites. 

Bauer said it "will be vigilant in monitoring any republication of excerpts of this story and the accompanying photographs" and that if it believed those rights were had been infringed, "it may take any steps necessary to protect those rights, including issuing legal proceedings without further notice". 

New Zealand Woman's Day had paid circulation of about 69,000 as at Sept. 30, 2016, the second most popular weekly magazine behind Fairfax Media's TV Guide, according to New Zealand Audit Bureau of Circulations figures. 

BusinessDesk.co.nz



Comments from our readers

No comments yet

Add your comment:
Your name:
Your email:
Not displayed to the public
Comment:
Comments to Sharechat go through an approval process. Comments which are defamatory, abusive or in some way deemed inappropriate will not be approved. It is allowable to use some form of non-de-plume for your name, however we recommend real email addresses are used. Comments from free email addresses such as Gmail, Yahoo, Hotmail, etc may not be approved.
Bookmark and Share   Printable version
Related News

NZ wool market improves at weekly auction
Spark chases quantum leap in 2019 earnings in latest transformation
Steel & Tube annual profit drops 22% in 'highly competitive' construction sector
CBL says 1H earnings dropped 36% due to increased reserves
UPDATE: Spark annual profit climbs 13% as sales tick up, chairman Verbiest signals exit
IkeGPS raises $3.7 million in placement, plans another $1.3 million raise
August 18th Morning Report
FIRST CUT: Spark annual profit climbs 13% as sales tick up, chairman Verbiest signals exit
NZ dollar dips as rumour of White House departure, Spanish terror attack sap risk appetite
While you were sleeping: Trump unsettles Wall St

IRG See IRG research reports