Sharechat Logo

Woman's Day publisher touts McCaw wedding coverage with hefty copyright warning

Monday 16th January 2017

Text too small?

Woman's Day publisher Bauer Media spent as much space warning rival publishers from overstepping copyright bounds as it did hustling free publicity for its exclusive coverage of former All Black captain Richie McCaw's wedding with Black Stick Gemma Flynn over the weekend. 

Bauer's 343-word media release carried a 340-word copyright notice, which it demanded be kept confidential, outlining the steps New Zealand's biggest magazine publisher would take to protect its "exclusive story about the wedding of Richie McCaw and Gemma Flynn". 

While rival media are allowed to use an attached photo of the weekly magazine cover, Bauer warned the image wasn't to be "edited or cropped in any way and the masthead is not removed, obscured or otherwise rendered indistinct". The NZ publication hit North Island shelves today and will be available in the South Island tomorrow. 

The approved Woman's Day image of McCaw and Flynn under the magazine's masthead is featuring prominently on the home pages of news organisations TVNZ, New Zealand Herald, and Newshub websites. 

Bauer said it "will be vigilant in monitoring any republication of excerpts of this story and the accompanying photographs" and that if it believed those rights were had been infringed, "it may take any steps necessary to protect those rights, including issuing legal proceedings without further notice". 

New Zealand Woman's Day had paid circulation of about 69,000 as at Sept. 30, 2016, the second most popular weekly magazine behind Fairfax Media's TV Guide, according to New Zealand Audit Bureau of Circulations figures. 

BusinessDesk.co.nz

  General Finance Advertising    

Comments from our readers

No comments yet

Add your comment:
Your name:
Your email:
Not displayed to the public
Comment:
Comments to Sharechat go through an approval process. Comments which are defamatory, abusive or in some way deemed inappropriate will not be approved. It is allowable to use some form of non-de-plume for your name, however we recommend real email addresses are used. Comments from free email addresses such as Gmail, Yahoo, Hotmail, etc may not be approved.

Related News:

MARKET CLOSE: NZ shares fall as raft of earnings loom; Heartland, Fletcher drop, Sky TV, Air NZ gain
NZ dollar falls vs greenback, Aussie as investors seek clues over diverging rate tracks
NZ's housing-related imbalances set to peak in 2018, S&P Global says
Bapcor's ex-Hellaby auto unit still exceeding expectations
KiwiRail operating earnings rise despite Kaikoura line outage
Used car import body says 'short-term' hit from MPI's stink bug strategy worth it
CBL's European subsidiary fights Irish central bank ban on new business
ASX-listed Super Retail Group pays $144M for Macpac, more than twice the 2015 price
Mark Tume appointed chair of Ngāi Tahu Holdings board
ANZ extends Veritas' debt for a third time, seeking shareholder approval to sell Mad Butcher

IRG See IRG research reports