Support our sponsors:

NZX 50 Index	3312.23	2.40
S&P/ASX 200	4251.20	16.60
Dow Jones Industrials	12862.20	156.80

Twitter

Facebook

RSS

Big Three womens' mag publishers become Big Two

Thursday 2nd September 2010

Text too small?

Australian-owned rivals APN News & Media and ACP Media have become virtually equal forces in the battle for the woman’s magazine reader, after another Aussie publisher, Pacific Magazines, sold its key womens’ titles to APN.

Publisher of the New Zealand Herald newspaper, APN will double its share of the womens’ magazine market in New Zealand to 41.6% of available readers, or 1.55 million people weekly, by adding the New Idea (12.3%) and That’s Life (7.6%) titles to its New Zealand Woman’s Weekly (21.5%), according to Nielsen ratings between July 2009 and June 2010.

That puts APN on a level-pegging with ACP, publisher of Metro and North and South magazines, which commands 38.5% of the available readership with Woman’s Day (21.5%) and the Australian Womens’ Weekly (17%). ACP is the local arm of PB Media Pty Ltd., once a part of the Australian Packer family’s empire,

APN also picks up Girlfriend magazine, adding a title in a segment where it is not currently well represented.

All titles would be retained, APN said in a statement to the advertising industry. The purchase will be used to aggregate advertising packages for marketers seeking to connect with women readers.

“In effect, this means that the big three magazine publishers in New Zealand have morphed into the big two,” said John Buckley, the general manager at a media buying agency, media360.

The purchase is through APN’s subsidiary, New Zealand Magazines, which also publishes the Listener, among other titles.

Businesswire.co.nz

Comments from our readers

No comments yet

Add your comment:

Your name:
Your email:	Not displayed to the public
Comment:
Comments to Sharechat go through an approval process. Comments which are defamatory, abusive or in some way deemed inappropriate will not be approved. It is allowable to use some form of non-de-plume for your name, however we recommend real email addresses are used. Comments from free email addresses such as Gmail, Yahoo, Hotmail, etc may not be approved.