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Taco Bell would have 'legs' in NZ, Restaurant Brands says

Thursday 23rd June 2011 1 Comment

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Restaurant Brands is still some way from deciding whether to bring Taco Bell to this country, but believes the American chain which provides Mexican-style food would have "legs" here.

Chief executive Russel Creedy told its annual meeting today no decision had yet been made on whether Restaurant Brands would introduce a fourth brand.

Talks had been held with Taco Bell brand owner Yum!, and Restaurant Brands executives had spent some time visiting Taco Bell in the United States, evaluating its stores and products, Creedy said.

"We believe that the brand does have legs in New Zealand, but there is a considerable amount of work yet to do before we can make a decision to undertake a pilot in this country."

Chairman Ted van Arkel said Restaurant Brands' three existing businesses had seen little evidence in the first quarter of the current financial year of a significant turn around from the tapering off in sales growth that happened in the second half of the last year.

But directors remained confident the levels of profitability seen in the past two years continued to be sustainable, van Arkel said.

"While we continue to await meaningful signs of recovery in the general economy, we have some reason to believe that the imminent Rugby World Cup activity may be a catalyst for our business based on previous similar live and televised events.

"However we remain somewhat cautious as to the flow through to the wider retail environment in the current financial year."

In the 2010/11 financial year, Restaurant Brands reported net profit of $25.1 million, driven by its KFC business which lifted sales 5.6% from a year earlier to $235.8 million.

A process of transforming KFC stores is under way, with work on nine stores last year, although that is being scaled back to four or five stores in 2011/12 in order to reduce pressure on the business and match the pace of change with the economic climate. It is also intended to build one or two new stores.

van Arkel said that with a little over half the KFC stores now transformed there was still a great deal of opportunity in that area.

With Pizza Hut, the strategy is to return profitability while progressively reducing the number of smaller regional stores through a controlled sell down process.

From current store numbers of 82, the company expected to sell 10 to 12 stores a year for the next two to three years, with a strengthened residual core remaining around the major urban centres, van Arkel said.

Starbucks Coffee was seeking to build sales while maintaining profitability. It would have new menus and possible new sites.

Restaurant Brands shares were down 2c around lunchtime to $2.55.



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Comments from our readers

On 23 June 2011 at 2:44 pm Pragmatist said:
Not before time! I had inquired about Taco Bell franchizse 5 years ago but unfortunately RB already have it for NZ. Its a no brainer - will go gangbusters!
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