By Deborah Hill
Friday 17th March 2000
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The latest National Business Review-Compaq survey found 22% of people with internet access had made a purchase over the internet using a credit card.
The poll showed 11% of all people had made an internet purchase, up from 8% in the previous poll last May.
The figures were more dramatic when broken down by earning power: 25% of people earning $50,000-$70,000 and 29% of people earning over $70,000 had made a purchase.
The data provides vindication for businesses hoping to cash in on the internet revolution and may silence critics who said no one was spending money on the internet.
A survey by Boston Consulting Group, also out this week, estimated the local online retail spend at $60 million, with each person spending an average of $US7.90, or $NZ16, online. The figures were averaged across the total population, not just web surfers.
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