Sharechat Logo

UPDATED: TVNZ launches pay TV channel, via Sky

Friday 5th March 2010

Text too small?

State-owned television broadcaster Television New Zealand is launching into pay television, starting its own UKTV-style channel playing only archived New Zealand television shows.

TVNZ believes the channel can be profitable, as long as it uses the Sky digital pay TV platform, and is currently negotiating pay-TV rights with the producers of programmes earmarked for revival on the "Heartland" channel.

The programme will not be available on Freeview, where TVNZ's last two channels - TVNZ6 and TVNZ7 - were launched as package-builders, before being added to the Sky schedule once Freeview was well-established as a free-to-air alternative platform to Sky.

TVNZ already holds free-to-air rights for the shows that Heartland will show, but must negotiate rights for pay TV. The Heartland channel will screen exclusively on Sky, although some programmes could also be replayed free-to-air by TVNZ channels, spokeswoman Megan Richards said.

"We believe we can make it commercially viable", said Richards, likening the format to the "best of British" niche appeal of Sky's UKTV channel.

Sky TV ceo John Fellet described "this vault of content, which includes some of New Zealand's most beloved shows, is the biggest untapped resource since the Maui oil fields," although he said on morning breakfast television that, in the crowded digital TV market, an audience share of even 1% was valuable and capable of development.

  General Finance Advertising    

Comments from our readers

No comments yet

Add your comment:
Your name:
Your email:
Not displayed to the public
Comments to Sharechat go through an approval process. Comments which are defamatory, abusive or in some way deemed inappropriate will not be approved. It is allowable to use some form of non-de-plume for your name, however we recommend real email addresses are used. Comments from free email addresses such as Gmail, Yahoo, Hotmail, etc may not be approved.

Related News:

Acceleration of expressway will be transformative for Northland economy says EMA
The Warehouse Group - Proposed Scheme of Arrangement
The Warehouse Group - Proposed Scheme of Arrangement
Winton announces timing of its Annual Results
Fletcher Building Announces Director Appointment
Meridian issues new demand response exercise notice to NZAS
CRP - Chatham Closes Private Placement of Shares
General Finance - Olympic Term Deposit Promotion featuring a Special Bonus of 0.1%
July 22nd Morning Report