New chief executive takes the controls at Fly Buys

Monday 30th August 2010

Loyalty New Zealand, operator of Fly Buys, has appointed Lance Walker as its new chief executive

Walker has extensive experience in direct and loyalty marketing, leading some of New Zealand's largest direct marketing agencies.

David Newman, chair of the Board for Loyalty New Zealand says he has every confidence that Walker will take the organisation through its next phase of growth and development and build on the reputation of Fly Buys.

While Walker's professional career has spanned advertising, business and financial management and sales, Walker is best known as a specialist in customer relationship marketing.

Following a brief period in the United Kingdom, he returned to New Zealand where he worked with a broad range of corporate and government clients to create value through relationship marketing principles.

Walker joined Loyalty New Zealand in 2008 to spearhead its new Customer Insights Unit. This involved leveraging Fly Buys customer information through business driven data analytics. After a year his role was expanded to head of Fly Buys.

Walker replaces Andy Symons, who headed Loyalty New Zealand for the past three years.

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