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Re: [sharechat] MUL - UPDATE

From: "Cristine Kerr" <>
Date: Tue, 20 Apr 2004 11:37:35 +1000

Noticed an interesting article in Slattery's InternetWatch, April 12 - - page 3 - regarding 'Feds subsidise regional broadband services'. Telstra will benefit.
Perhaps Multiemedia could also benefit?
----- Original Message -----
Sent: Monday, April 19, 2004 3:59 PM
Subject: Re: [sharechat] MUL - UPDATE

There is too much downward pressure. Buyers at .068 look suspicious.
It is unlikely to continue to hold at .069/.07.
----- Original Message -----
Sent: Friday, April 16, 2004 7:38 AM
Subject: Re: [sharechat] MUL - UPDATE

What's MUL been up to?
----- Original Message -----
Sent: Tuesday, April 13, 2004 1:16 PM
Subject: Re: [sharechat] MUL - UPDATE

Have just been alerted to the current issue of satmagazine.. (Thanks Top Gun)
Copy can be found at:
1) 'New Products' section - Multiemedia write up on page 11
2) 'SES Global "Best Outlook in Years"' - Feature article worth a read - page 14
----- Original Message -----
Sent: Tuesday, April 06, 2004 10:03 AM
Subject: Re: [sharechat] MUL - UPDATE

This was posted by John Titor on (new name/branding for - brought it over to share - full copy available at
Space Industry to Pass $100 Billion in 2004

Washington, D.C./February 4, 2004/Satnews/ The global space industry continued to grow in 2003, fueled by a significant increase in U.S. military contracts and continued growth in its commercial markets. According to the '2004 State of the Space Industry,' a recently released publication of the International Space Business Council, the industry generated $96.9 billion in revenues in 2003 and is expected to reach $104.6 billion in 2004.

Among its conclusions are that a rebound in commercial orders for satellites and launch vehicles, combined with an increasing U.S. Department of Defense budget for space systems, and a rise in consumer satellite services are driving the industry toward greater growth.

According to Scott Sacknoff, author of the report, "As we begin 2004, there is a sense of optimism when it comes to the space and satellite marketplace. We see that all of its core markets are on the upswing. Government funding for space is on the rise, commercial orders for satellites and launch vehicles have rebounded, and the uptake of consumer services for satellite tv, radio, and broadband are all increasing. Most importantly for the future, we see a number of new ventures, entrepreneurs and small businesses entering the marketplace."

The report cites that for the industry, 2003 was a mixed year which saw China's first manned launch, new rovers on the moon, the failure of the Space Shuttle, and the marketplace for commercial satellites and launchers trying to recover from a recent bottom. The report also highlights that during the past year the market for high-resolution satellite imagery stabilized with the receipt of several high-profile U.S. government contracts for data; the GPS market will see continued growth as Europe's Galileo navigation system later in the decade will entice the acquisition of dual-system equipment; and the validation of the market for digital satellite radio.

From an infrastructure point-of-view, the key has been an increase in the U.S. military space budget from $15 billion to more than $20 billion. It is estimated to grow to $26-28 billion by 2009 as the military replaces most of its existing space assets.

Financially, during 2003 nine companies saw stock market gains of 100% or better. In addition, there were 40 mergers and acquisitions valued at more than $18 billion and 25 debt and bank transactions that totaled $18 billion.

Published since 1996, the 'State of the Space Industry' has been identified as a key source for understanding the business and financial issues and trends facing space and satellite manufactures, suppliers, and service providers. It is authored by Scott Sacknoff, an authority on the business of the space industry and its civil, military, and commercial customers.

Additional details on the 'State of the Space Industry' can be found at

----- Original Message -----
Sent: Friday, April 02, 2004 6:58 PM
Subject: Re: [sharechat] MUL - UPDATE

MUL Announcement - 2 April - 5.35pm
15,125,000 Options @ 7c - Issued in accordance with Executive Officer Plan No 2 and approved by shareholders 28/9/01.
----- Original Message -----
Sent: Friday, April 02, 2004 12:21 PM

ASX Announcement: Friday 2 Apr 04 - 12.02PM - Management Team Secured for Multiemedia
The board of Multiemedia is very pleased to announce the re-appointment of its current CEO, Mr Adrian Ballintine for a further 3 years.
Mr Ballintine has managed the Company since its inception and has been the principal architect of business strategies and growth.
The recent inclusion of the Company into the ranks of the S&P/ASX Top 300 is an early-achieved goal and Mr Ballintine and his team are actively working towards the Company's elevation to the S&P/ASX Top 200.
The Board is also pleaed to announce the appointment of Mr Stephen Batten as Chief Financial Office and Company Secretary. Mr Batton has considerable experience in all facets of Financial Management having previously been General Manager Finance & Planning at Mayne Group and Chief Financial Officer of Diners Club Limited. Mr Batten holds a Master of Business Administration Degree and is a member of the Institute of Chartered Accountants.
Before Christmas, Multiemedia secured the services of Mr William Masson to head up Sales & Marketing and Mr Michael Eakin as Chief Technical Officer. Their contribution to early growth is noticeable and with Mr Batten and Mr Ballintine, the Company's Senior Management Team is complete.
John Walker (Chairman) Multiemedia Limited
----- Original Message -----
Sent: Wednesday, March 31, 2004 9:54 AM
Subject: [sharechat] MUL - MULTIEMEDIA PROFILE AS AT MARCH 31, 2004

Good morning to all,
Re: MUL - Multiemedia Profile as at March 31, 2004
I was recently asked for information on MUL. There was quite a bit of work involved so it makes sense to share with all.
To-date MUL has been viewed as a short-term 'trade' rather than an investment, causing price fluctuations, however; MUL's profile is rapidly evolving to that of a longer term high growth investment as time progresses and achievements are consistently notched up.
In February 2004, MUL announced plans to acquire IP Access International, then abandoned plans as their direct relationships with International satellite vendors were growing stronger and their need for external assistance was diminishing with employees gaining increased skills - or in other words, the value equation for this acquisition tipped to more favourable outcomes from non-acquisition. Note none of the summary points below was dependent upon an MUL acquisition and therefore; has no bearing on the profile as presented.
Also in February 2004, MUL secured sponsorship from Bank of New York to establish a Level 1 American Depository Receipt (ADR) Program with the ultimate intention of trading on the NASNZQ exchange.
In March 2004, Standard & Poors added Multiemedia to their ASX300 listing, no doubt because this company is set to do extremely well this year and beyond. Standard and Poors listings are utilised by Investment Fund Managers so now is a good time to review MUL's profile as they begin to attract interest from longer term holders (which will increasingly stabilize the SP).
It is no secret that there is some higher risk associated with MUL's high total share volume but, in consideration of this; MUL is managing the current market situation far better than most others with far lower share volumes, and this is a great omen for its future SP growth. For a stock with this type of potential, it is not uncommon for demand to outstrip supply, resulting in a climbing SP. As a comparative example; Oxiana's issued share capital is 1,184,509,930. Similar to Oxiana (SP growth >350% over 2 years); the share capital will be of decreasing concern as MUL's potential is realised (which in view of their profile, is likely to occur much faster than with OXR).
I have extracted info from Findlay & Co Stockbrokers Limited - Corporate Research Report - August 2003 which can be viewed in its entirety on Multiemedia's website. Parts of this report, eg; sales contracts; have been updated with ASX announcements to-date, and I have included some of my own notes*.
I think you will agree, the report presents compelling reasons to view MUL as a longer term high growth potential investment.
1) Forecast Earnings & Yield 2004-2006
a) NPAT A$m
2003 - $1.3m - yield o%
2004 - $34.0m - yield 13.3%
2005 - $82.0m - yield 32.2%
2006 - $139.0m - yield 54.5%

b) Multiemedia commenced commercial satellite operations on October 1, 2003 with a 5-year contract to increase from 1 to 3 transponders. Each transponder generates A$100m in revenues at current prices. In FY2004 the rapid deal flow from Multiemedia’s superiority is expected to generate operating revenues of A$100m including 70% from space & end user equipment.

c) We value Multiemedia @ 10-15x FY2004 earnings forecast at A$34m implying a valuation of A$340-510m representing 37-56c per share using current issued capital of 910m securities. We have assumed a dividend payout ratio of 25% if the business plan is realized.

d) Multiemedia achieved pre-launch letters of intent revenues of A$22m after 45 days in FY2004 implying an annual revenue achievement in FY2004 of A$183m.

e) We forecast a transponder would take 1 year to sell such that by FY2006, Multiemedia could have fully sold its 3 transponders of capacity.

f) *Initially, costs incurred in establishment of infrastructure for this type of service are very high, however; costs will decline and profit margins will continually improve.

g) Additional Revenue Sources: MS SPLA Licensing Program, Tracstar Antennaes


h) MUL - Multiemedia - Overview of Half Year Report to 31 Dec - released to market Friday, 27Feb, 2004


  1. Revenue $8,202,000 (down from same 6mth period Jul-Dec 2002 - $14,505,000)
  2. Net Loss $4,558,000 (up from same 6mth period Jul-Dec 2002 - $518,000) - Loss in in line with the Board's expectation of loss for this period Jul-Dec 2003.
  3. Cash burn rate - associated with sales and development work in progress


  1. Current Assets UP since June'03: $14,923,000 ($4,101,000 - June 2003) ------------ *NB Revenue Genrating
  2. Non-current Assets UP since June'03: $3,651,000 ($2,026,000 - June 2003)
  3. Curent Liabilities DOWN since June'03: $3,833,000 ($6,893,000 - June 2003)
  4. Non-current Liabilities DOWN since June'03: $296,000 ($369,000 - 2002)
  5. Board is confident work in progress will see a substantial turnaround by June 30th. (NB Refer positive announcements since 31 December.)
  6. 1,376% increase in assets over liabilities.
  7. Cash at bank (as at Dec03) - $11,000,000
  8. Disposal of non-core businesses has been finalized.

Supporting Info:

  • Businesses: Both of the following synergistic businesses have been branded for global recognition in conunction with independent marketing and advertising agencies.:

High speed satellite broadband: NEWSAT - Newcastle based teleport being developed into a world class facility with the capacity to initially provide hi-speed broadband connectivity to 60% of the world's population. Customers secured in Aust, PNG, Timor, Iraq, Iran, Bahrain, Saudi Arabia, Lebanon to-date.

Technology Distribution: MTD - For the Jul-Dec'03 period, this segment contributed the majority of revenue.

h) Sales Contracts and Licensing Fees:

$ Transcom ISP in UK for A$15m over 3 years for 1,000 sites

$ SP Telecom in Australia (not disclosed)

$ Australian Private Networks for A$1m

$ Microsoft SPLA Licence worldwide with sales potential of A$150-$200M on a 2-3 year time horizon

$ People Telecom in Australia (not disclosed) with 16,000 customers

$ US Military - US Agency for International Development - A$5M (to possible A$40M)

$ WaveCall, the world's leading provider of Maritime Satellite Voice and Data Services selected Multimedia's NewSat services to exclusively deliver broadband to ships at sea within Aust coastal waters utilizing SeaTel's state of the art antenna system. Service available during first quarter 2004

$ Airworks - significant contract signed with Airworks on behalf of major Airworks client, Woolworths - based on satellite broadband to 700 Woolies stores - includes additional hardware sales opportunites

$ MS Licensing - $ unknown - a typical 1st Tier MS distributor in Aust records sales of A$150-A$200m in annual revenues and can be sub-licensed to resellers ..... NB MUL's SPLA licence is worldwide.


2) Key Points - Market, Market Share, Forecast Growth & Earnings:

a) Data & Internet Solutions in Australia including ISDN have an estimated market of A$6 billion.

b) The bandwidth capacity in Australia provided by cable and satellite combined is estimated to have increased by +655% to 2,100 Gbits/s during 2000-2003.

c) Revenue forecasts for the period 2004-2006 for Multiemedia reflect market shares of 2% - 8% with 1 satellite transponder in 2004 rising to 3 transponders in 2006.

d) Additional Market Growth Factors: Sadly, terrorism is good for MUL's business and there is a definite 'pull market' factor as evidenced by the US Military deal in Iraq (see Item 3g below)

e) Related Products: MS Licensing - The SPLA program of Microsoft is a new application software licensing agreement allowing the licenceholder to licence Microsoft's products on a monthly subscription basis to end users. The end customer may choose to allow the SPLA Program licenceholder (Multiemedia) to become the licensee of the MS software by acquiring licences through the Program. (In 2003 Microsoft won a 6-year US$471m software supply contract for the US Army's 494,000 PCs involving software reseller Softmart, a key endorsement for its efforts to improve the security of its software. The US Government are upgrading IT systems throughout the security services as part of its 'war against terrorism' and the increased focus on national security.)

f) Related Products: Tracstar Systems partnership (America's leading developer of auto self-deploying antennaes) to rebrand (rebranded to NewSat) and sell its products in the 60 countries covered by the NSS6 beam. Mobile broadband is an emerging giant worldwide and Tracstar technology is deployed in organisations such as US Dept of Defence, CBS, Homeland Security and EMS Services. Tracstar's antennaes are utilised in Broadcast, Emergency Services, Security, Defence, and Telemedicine industries. NewSat customers will have the ability to deliver internet, VoIP (voice over IP), and other broadband related services into regions which until recently were unable to utilise these communication mediums. Mobile broadband will be possible in any area capable of sustaining a 4WD vehicle, eg; medical emergency in jungles of Indonesia, filming in remote locations, etc. NewSat technology will therefore be capable of delivering instant communications via notebook to any country in the world.


3) Operational/Competitive Advantages:


a) Comparative Downlink speeds:


Multiemedia - 60,000 kbps (100% coverage)

Optus - C1 - 35,000 kbps (100% coverage)

iPStar 1 - 8,000 kbps (70% coverage)

ADSL - 256 kbps (70% coverage)

Cable 256-2000 kbps (30% coverage)

ISDN - 1,920 kbps (96% coverage)

Videoconferencing requires up to 784 kbps.

ADSL only within 3.5 kms of telephone exchange.


b) Technology: Multiemedia claim a superior VSAT terminal infrastructure for 2-way communication using PCMA (paired carrier multiple access) reducing bandwidth by 50% on the downlink space segment cost for the service. (The satellite hub & terminal equipment infrastructure will be provided by USA-based ViaSat to Multiemedia. ViaSat are up to 5x faster @ 1,650 kbps compared with competitors Hughes @ 250 kbps and Gilat @ 300 kbps.)
c) Technology: The characteristics of NSS6 provide Multiemedia with a competitive advantage over all other satellite broadband service providers because Optus, Telstra, Telecom NZ all use Optus’ satellites with access to only one spot beam for 2-way uplink/downlink bandwidth speed - compared with 6 by New Skies’ Inc’s (Multiemedia’s) satellite NSS6.

d) Technology: For Optus, Telstra, Telecom NZ to compete with Multiemedia’s satellite broadband hub and infrastructure equipment will need to be upgraded at the service providers’ cost.

e) *Footprint: Footprint is a term used to describe satellite area coverage. Multiemedia's 'footprint' through NSS6 covers the Asia region with connectivity to Europe & USA. 15 transponders have been allocated to each market; MIddle East, Indian sub-continent, S-E Asia, Australia, China, N-E Asia. 6 spot uplink beams, per transponder (each covering 650 klms) target metropolitan cities in coverage areas:

China: Bejing, Tianjin, Hong Kong, Shanghai, Wuhan

Japan: Tokyo, Osaka

Korea: Korean Peninsula

Taiwan: Taiwan

Australia: Sydney, Melbourne, Adelaide

India: Delhi, Mumbai, Chennai, Bangalore

*Now that's a footprint!!!

Satellite broadband is also well-suited to Australia's (indeed the world's) vast regional areas where cable and ADSL are either not available or too slow. Consider in terms of the percentage of regional businesses (mining, etc), public services (schools, medical, etc), that have been underserviced and overlooked for far too long. (For example; SP Telecom has already established a hub and terminal agreement with MUL to service customers seeking high speed broadband internet in regional NSW.) Then of course there is the potential for worldwide applications, such as MUL's deal with the United States Agency for International Development - initially worth $5 million to Multiemedia, it could be worth up to $40 million as the group intends to roll out additional sites across Iraq as part of its post-war enforcement and governance program.

f) Technology: C and Ku band frequencies are relatively congested providing Ka band with an advantage of bandwidth and speed. Ka band offers smallers terminals than Ku band. Importantly for Optus' newest satellite, C1 launched in 2003, Loral have entered Chapter 11 in the USA for financial restructuring, and for AsiaSat's satellites 3 & 4 launched in 1999 ad 2003 Boeing have decided to withdraw from the manufacture of commercial satellites to focus on military applications. This implies New Skies have the youngest fleet with the best technology and configurations for the future with the satellite industry analogous to the airline industry from a fleet perspective.

g) Market: Re US Military multi-million dollar deal  - Tuesday, 11 November 2003 - While the deal is initially worth $5 million to Multiemedia, it could be worth up to $40 million as the United States Agency for International Development intends to roll out additional sites across Iraq as part of its post-war enforcement and governance program. Multiemedia Chief Executive Adrian Ballintine said the wireless two-satellite service would allow the US military to communicate from anywhere in the Middle East. “There is only one service provider in the region providing any form of satellite service, and that is quite old. The US military will now be able to set up sites across Iraq and simply, by pointing their dish in the right direction, will have Internet and communication service equivalent to anywhere in the world,’’ he said. ... ' + more promising news - view complete media release on website. ' ... Mr Ballintine said Multiemedia had not planned to activate the satellite beam over the Middle East/Africa until next year because of the cost involved. “However, with the US military and other customers we signed in Dubai, we have brought it forward 12 months earlier than anticipated.’’ ... ' The significance of this statement is in the 'pull market' factor (as opposed to a 'push market' factor), that is; this scenario is indicative of a large untapped market demand that caused Multiemedia to bring forward plans by 12 months. A 'pull market' factor is extremely rare and therefore; highly significant.

h) Product: The Tracstar partnership (antennaes) was prompted by an influx of enquiries from end-uers - CFA, Police Departments, Ambulance Services, local news broadcasters, and numerous other internationally based support services. This NewSat initiative is the first commercial <$30K, immediately available mobile solution.

i) Product: Through the addition of products/services, eg; MS SPLA Program, Tracstar; Multiemedia has added another dimension to their business and appear to be progressing toward a 'full service' business, or if you like, a 'one stop shop'.

h) And finally, MUL have new staff on board with skills to drive both businesses.



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