|From:||"Andrew Dengel" <email@example.com>|
|Date:||Tue, 27 Feb 2001 18:42:51 +1300|
Whilst I am a Frucor fan and am still short term bullish about them, I cant help but worry about the extremely fickle/trendy nature of the market they are in. V etc are all very popular “now” but the main consumers ie teenagers and twenty somethings can change with the wind, Frucor will have to be constantly coming up with “the next big thing” to remain a real long term growth prospect and hey they may be able to do so.. but man I bet the marketing and product development teams have high stress levels!!
Just think of all the “trendy” drinks that have come and gone – does anyone remember Miami Wine Coolers!!
Just a thought
Ok first off i admit im biased, i have always been bullish
about Frucor and still am. The result yesterday was in line with most peoples
expectations. Sure they fell short of the prospectus, however they set themselves
a very high target, and have in my opinion performed very well.
The company continues to grow strongly, sure they have made a few mistakes
along the way, but nothing that cant be put right.
They have top class products, are growing rapidly in the nz and aussie
markets, and hopefully will have learnt some lessons in the uk.
Compared with many of the results of the last few weeks, frucor
hasn performed at all badly.
They still made a good profit, which is likely to grow strongly over
the next few years. How many companys in NZ can that be said about?