Forum Archive Index - May 2000

["Michael Gore" <michgore@paradise.net.nz>]

V also great with a Berocca dissolved in it just before exams.  michael


----- Original Message -----
From: "Oliver Shapleski" <oliver.shapleski@vuw.ac.nz>
To: <sharechat@sharechat.co.nz>
Sent: Wednesday, May 31, 2000 12:19 PM
Subject: Re: [sharechat] Frucor and the popularity of V


> Here's another cafe tending/student perspective - I love the stuff.  Most
> places sell it for either $2.50 or $2.60 so I never pay $2.85 but if
> everyone put their prices up I'd probably pay - I'm addicted to the stuff.
> When you compare the price to coffee (it's an excellent substitute) then
> it's fairly reasonable.
> I've been doing little informal surveys in lecture theatres (scanning the
> desk-tops): in theatres of 150 students it is not unusual to have over 50
> drink bottles on the desks.  Of these, about half are "Pump" bottles, and
> most of the remainder (I'd say at a guess 35%) are V bottles.  The rest
are
> a mix of Coke, Sprite, NZ Natural Min Water.  The survey is a little
unfair
> on V too as I believe many of the bottles of Pump are there solely as
> carriers of tap water - i.e. they make good drink bottles so students
reuse.
> Thus in a day surveying many classes, a great deal of the Pump bottles
will
> be counted twice but not so many of the V bottles will be(The bins are
> always overflowing with V bottles).  V definitely has a dominant position
in
> the student market in Wellington.
> Conclusion: Students at Victoria LOVE 'V'.  It most certainly is NOT far
too
> expensive for the target demographic.  The closest competitor (Lift+)
> competes on price ($2.30-$2.50) and is getting NOWHERE in the market.  I
> wonder how much it has hit the secondary student market?
>
> Oliver
>
> >   While in the hospital i did notice something interesting. All
> > >the meals were accompanied by drinks manufactured by frucor.
> > >Fresh up, Just juice and Mc coys. I had my first (and last)bottle of  V
> > >today.
> > >    At 2.85 for a small bottle it seems on the pricey side.
>
> > Yes, my bartending / varsity student son says same thing: V is  far too
> > expensive for the target demographic. And since V is a cornderstone of
> > Frucor's amazing forcasts of amazing profits ...
>
>
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