Forum Archive Index - May 2000

["Oliver Shapleski" <oliver.shapleski@vuw.ac.nz>]

Here's another cafe tending/student perspective - I love the stuff.  Most
places sell it for either $2.50 or $2.60 so I never pay $2.85 but if
everyone put their prices up I'd probably pay - I'm addicted to the stuff.
When you compare the price to coffee (it's an excellent substitute) then
it's fairly reasonable.
I've been doing little informal surveys in lecture theatres (scanning the
desk-tops): in theatres of 150 students it is not unusual to have over 50
drink bottles on the desks.  Of these, about half are "Pump" bottles, and
most of the remainder (I'd say at a guess 35%) are V bottles.  The rest are
a mix of Coke, Sprite, NZ Natural Min Water.  The survey is a little unfair
on V too as I believe many of the bottles of Pump are there solely as
carriers of tap water - i.e. they make good drink bottles so students reuse.
Thus in a day surveying many classes, a great deal of the Pump bottles will
be counted twice but not so many of the V bottles will be(The bins are
always overflowing with V bottles).  V definitely has a dominant position in
the student market in Wellington.
Conclusion: Students at Victoria LOVE 'V'.  It most certainly is NOT far too
expensive for the target demographic.  The closest competitor (Lift+)
competes on price ($2.30-$2.50) and is getting NOWHERE in the market.  I
wonder how much it has hit the secondary student market?

Oliver

>   While in the hospital i did notice something interesting. All
> >the meals were accompanied by drinks manufactured by frucor.
> >Fresh up, Just juice and Mc coys. I had my first (and last)bottle of  V
> >today.
> >    At 2.85 for a small bottle it seems on the pricey side.

> Yes, my bartending / varsity student son says same thing: V is  far too
> expensive for the target demographic. And since V is a cornderstone of
> Frucor's amazing forcasts of amazing profits ...


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