Sharechat Logo

ADV eyes Latin American growth

By Phil Boeyen, ShareChat Business News Editor

Tuesday 3rd October 2000

Text too small?
Listed tech company Advantage is teaming up with a Latin American company to help it grab a slice of the lucrative Latin American oil market.

ADV's retail solutions business is partnering with a company called SONDA, which is one of Latin America's largest suppliers of computer technology and Internet based products and services.

The agreement will give SONDA the rights to promote, sell and support Advantage's retail oil products in several Latin American countries.

Advantage CEO, Greg Cross, says the new relationship is an example of ADV's intention to spearhead growth into the fast developing Latin American oil market.

"SONDA is a perfect partner for us, with excellent contacts and an exceptionally high profile in the Latin American IT and oil community. In particular, there are increased prospects for MAX, which is our software solution for service station automation featuring integrated fuel pump control, point of sale functionality and management reporting modules."

Advantage says in the last financial year its retail solutions business reported revenue of $20 million from African, Asian and Australasian markets, but says the Latin American market is bigger than all of those markets combined.

The company plans to target a market of over 45,000 service stations in Latin America, including ExxonMobil, Shell, BP and the local state companies.

  General Finance Advertising    

Comments from our readers

No comments yet

Add your comment:
Your name:
Your email:
Not displayed to the public
Comments to Sharechat go through an approval process. Comments which are defamatory, abusive or in some way deemed inappropriate will not be approved. It is allowable to use some form of non-de-plume for your name, however we recommend real email addresses are used. Comments from free email addresses such as Gmail, Yahoo, Hotmail, etc may not be approved.

Related News:

Advantage out of Strathmore
Advantage on course with Air NZ deal
Advantage launches first 'Air Cash' initiative with E-phone

IRG See IRG research reports