Wednesday 10th March 2021
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Me Today Limited announced today that it has signed a distribution agreement with MASH Beauty Lab Co., Ltd. in Japan.
Me Today and MASH Beauty Lab have been in discussion since late 2020 around developing this partnership. In conjunction with MASH Beauty Lab, Me Today has developed a range of ten products across the supplements and natural skincare categories. The products are 100% natural, new to the Me Today range, and will ship August 2021 for launch into the Japanese market at the Biople Fes in October 2021 as well as in New Zealand in the second half of 2021.
The initial agreement with MASH Beauty Lab is for twelve months and will see the Me Today range of ten products listed in all Biople by CosmeKitchen stores, a retail chain owned by MASH Beauty Lab. Biople stores provide a premium comfortable space for consumers to enjoy and shop natural and organic products. MASH Beauty Lab’s Biople chain has thirteen stores in the Kanto region (including Tokyo) with one new store, Biople Shichirigahama, opening 14th March 2021, four stores in the Kansai region (including Osaka), and the balance elsewhere around Japan.
In addition to the Biople stores, MASH Beauty Lab owns the CosmeKitchen chain. CosmeKitchen has fifty-five stores in Japan and one in Hong Kong. Like Biople stores CosmeKitchen is a premium retailer focusing on natural and organic beauty. Me Today products will be stocked in the Biople chain in year one with the potential to roll the brand out further through the MASH Beauty Lab network in year two.
In addition to this success in Japan, and the recently announced New Zealand agreement with Green Cross Health, discussions remain ongoing with other International partners. As arrangements and negotiations are finalised further information will be provided.
Please see the link below for details:
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