Monday 4th February 2019
|Text too small?|
Cinema software company Vista Group International says it has renewed its agreement with Viacom Media Networks to use the Movio Media data platform and marketing campaign solutions under confidential terms.
New York-based Viacom owns entertainment brands including MTV, Nickelodeon, BET, Comedy Central, Paramount Network, VH1, TV Land, Logo, Channel 5 in Britain, Telefe in Argentina and Colors in India that connect with diverse audiences in more than 180 countries.
“This transaction is strategically important to Movio as it continues to emphasise the importance and value of Movio Media to global media companies,” Vista says in a statement.
Viacom first partnered with Movio in March last year to use Movio analytics to provide ultra-targeted advertising campaigns.
Vista shares are down 3 cents at $3.97 and have gained about 40 percent in the last 12 months.
No comments yet
NZ dollar sags after avalanche of data and central bank action
Fonterra board starts planning chair succession
Fulton Hogan keeps Australian civil construction unit
Time for congestion pricing has come - NZIER
Colliers defends KiwiBuild as 'far from a colossal failure'
Pushpay shares rise as cost-cutting upgrades earnings guidance
20th September 2019 Morning Report
NZ dollar weaker against British pound on EC president's Brexit optimism
Todd plans Kapuni drilling campaign
MARKET CLOSE: NZ shares gain; appetite for KFC helps Restaurant Brands hit record