Vista renews Viacom deal to use Movio analytics

Cinema software company Vista Group International says it has renewed its agreement with Viacom Media Networks to use the Movio Media data platform and marketing campaign solutions under confidential terms.

New York-based Viacom owns entertainment brands including MTV, Nickelodeon, BET, Comedy Central, Paramount Network, VH1, TV Land, Logo, Channel 5 in Britain, Telefe in Argentina and Colors in India that connect with diverse audiences in more than 180 countries.

“This transaction is strategically important to Movio as it continues to emphasise the importance and value of Movio Media to global media companies,” Vista says in a statement.

Viacom first partnered with Movio in March last year to use Movio analytics to provide ultra-targeted advertising campaigns.

Vista shares are down 3 cents at $3.97 and have gained about 40 percent in the last 12 months.

(BusinessDesk)

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