Sharechat Logo

Vista renews Viacom deal to use Movio analytics

Monday 4th February 2019

Text too small?

Cinema software company Vista Group International says it has renewed its agreement with Viacom Media Networks to use the Movio Media data platform and marketing campaign solutions under confidential terms.

New York-based Viacom owns entertainment brands including MTV, Nickelodeon, BET, Comedy Central, Paramount Network, VH1, TV Land, Logo, Channel 5 in Britain, Telefe in Argentina and Colors in India that connect with diverse audiences in more than 180 countries.

“This transaction is strategically important to Movio as it continues to emphasise the importance and value of Movio Media to global media companies,” Vista says in a statement.

Viacom first partnered with Movio in March last year to use Movio analytics to provide ultra-targeted advertising campaigns.

Vista shares are down 3 cents at $3.97 and have gained about 40 percent in the last 12 months.

(BusinessDesk)

  General Finance Advertising    

Comments from our readers

No comments yet

Add your comment:
Your name:
Your email:
Not displayed to the public
Comment:
Comments to Sharechat go through an approval process. Comments which are defamatory, abusive or in some way deemed inappropriate will not be approved. It is allowable to use some form of non-de-plume for your name, however we recommend real email addresses are used. Comments from free email addresses such as Gmail, Yahoo, Hotmail, etc may not be approved.

Related News:

NZ dollar headed for 1.3% weekly gain on expectations of a Fed rate cut
RBNZ knock-back gives Resolution chance to low-ball AMP - Jarden
Rail hubs may not boost Napier Port log trade
O'Connor looks to overhaul Biosecurity Act, improve animal tracing
Denton Morrell undefended at liquidation hearing
Contact steam to heat Norske Skog pellet business secured
Air NZ to amend booking engine after lawyer’s complaint
Ross McEwan to take helm at NAB
KPMG says bank capital proposals will wreck havoc on dairy farmers
Mild weather saps Vector's June-qtr volumes

IRG See IRG research reports