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A2 Milk says brand strength is its best protection

Wednesday 20th November 2019

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A2 Milk says its best protection against competition over the longer term is the strength of its brand, not its patent protection. Chair David Hearne said that, as tends to happen when others follow the first disrupter in a market, their main effect is to expand the market rather than hurt the fi... 

Read the full story at BusinessDesk 

https://businessdesk.co.nz/article/a2-milk-says-brand-strength-is-its-best-protection

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