Sharechat Logo

Ikea NZ launch details: there will be meatballs

Friday 11th January 2019

Text too small?

After an inordinate amount of hype and years of heart-stopping “Is it coming? Is it not?”, the world’s largest furniture and home furnishings retailer, Ikea, has held a press conference, ostensibly to announce details about the company’s arrival in New Zealand.

Around 100 breathless journalists, Ikea supporters and Scandinavian dignitaries arrived at the Cloud in Auckland to be told: there will be meatballs.

But not much more.

“Without being specific, it’s a dream, but we don’t have a plan yet,” said Jesper Brodin, president and CEO of the Ingka Group, which holds the franchise for Ikea in New Zealand and other parts of the world.

“We are at the start of the process. It’s too premature to be specific,” said market potential development manager Will Edwards.

So here’s what we know:

When: The first Ikea store in New Zealand will be open “within a few years” - more than two, less than 10.

Where: The first “iconic” full-service blue and yellow store will be somewhere in Auckland. Precise location still to be decided. Next up: the South Island, though what format that presence will take isn’t known. After that: heading north again.

What: The full monty - 7,000 Ikea home furnishing and click-together kitchen products.

How big: Internationally, Ikea has big stores - like, 25,000 square-metres -  and boutique ones (less than 1,000sqm). Auckland will get the full concept store, Edwards says, though future ones in other cities will probably be smaller.

How much will Ikea spend: There’s been speculation an Ikea franchise licence costs around $35 million and the company would be looking at around $90 million to build a full-service store here. Edwards says Ikea is close to putting a price tag on the build, but he isn’t giving anything away.

How many people does Ikea expect to come through the doors: Millions.

Will there be an online offering: Yes. Digital Ikea in New Zealand is planned to start on or around the same date as physical Ikea NZ.

Will stuff be as cheap as in Australian stores: Maybe, maybe not, but New Zealanders will get “the very best prices”.

What will happen to existing parallel importers: “We will have a dialogue” Edwards says. Which appears to mean they will be nudged out once Ikea arrives.

Will there be a creche: No, but there will likely be a play area. And kids can jump on the sofas.

Will there be meatballs: Definitely. Ikea founder Ingvar Kamprad famously said it’s hard to do business on an empty stomach. There will be food.

Any other definites? Ikea was founded in Sweden 76 years ago and has 400 stores in 50 countries. It’s been in Australia for more than 40 years. 

(BusinessDesk)

  General Finance Advertising    

Comments from our readers

No comments yet

Add your comment:
Your name:
Your email:
Not displayed to the public
Comment:
Comments to Sharechat go through an approval process. Comments which are defamatory, abusive or in some way deemed inappropriate will not be approved. It is allowable to use some form of non-de-plume for your name, however we recommend real email addresses are used. Comments from free email addresses such as Gmail, Yahoo, Hotmail, etc may not be approved.

Related News:

McCashin's secures option over Veritas stake
Trustpower winning new customers with multi-service product bundles
Oil prices may remain under pressure in 2019 - IEA
Labour will lose in 2020 without more progress on housing affordability: Pavletich
NZ dollar firms on mixed US data; flat CPI expected
Sharp oil price drop should have kept December quarter inflation flat
January 21st Morning Report
MARKET CLOSE: NZ shares follow Asian markets higher on renewed hopes for China-US resolution
Housing Ministry head hints he acted against departed KiwiBuild head Stephen Barclay
NZ dollar heading for 1% weekly slide as outlook weakens

IRG See IRG research reports