Forum Archive Index - July 2001

["nick" <helmett@xtra.co.nz>]

    I think you are trivilising the importance of the issue.
 Three people are reported to have died as a result 
of drinking Red Bull. 
     Now regardless as to whether the drink is to blame
it is sure to have a big impact on sales of red bull, and
maybe all energy drinks. 
    All the money spent on advertising etc will not erase
the memory of three deaths. Whenever someone sees a 
Can of Red Bull from now on  chances are they will think
about the deaths.
     There is bound to be impact on sales which will effect Frucor,
how Frucor will be effected though is anybodys guess. 
If there is a media backlash against energy drinks in general it
could be very bad news.  However if the backlash is just against
Red Bull it could be very positive for Frucor.
          Nick


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