Sharechat Logo

Renaissance preparing for Apple to open its own stores

Wednesday 8th September 2010

Text too small?

Renaissance has responded to rumours circulating the market that it about to lose its distributor agreement for Apple products in New Zealand.

It says it has not been the exclusive Apple supplier in New Zealand for a number of years. Apple has operated their own online store in New Zealand since 2006, has provided products directly to trans-Tasman retailers Dick Smith and JB Hi-Fi since 2007 and Vodafone currently has the distribution rights for the Apple iPhone.

Renaissance says it formally meets with Apple each quarter to review marketing and performance.

"During these performance reviews we are informed that they are always looking to enhance their channels to market. It is something they have done many times before."

"As a result of these rumours we sought comment from Apple. We have no further information on the status of these continuous reviews."

Renaissance says that in other markets Apple has introduced its own retail stores and in most markets they have more than one distributor."

It expects Apple to do the same in New Zealand and "has been preparing for and adapting to these changes since 2006."

"Our strategy at Renaissance has been to own our intellectual property and own our client relationships and our new organisation has delivered strong growth in these new areas.

"With recent diversification and our plans for the future Renaissance is well positioned for any plans Apple may have in harmonising their distribution strategy in New Zealand if they think that such a change is needed."

  General Finance Advertising    

Comments from our readers

No comments yet

Add your comment:
Your name:
Your email:
Not displayed to the public
Comments to Sharechat go through an approval process. Comments which are defamatory, abusive or in some way deemed inappropriate will not be approved. It is allowable to use some form of non-de-plume for your name, however we recommend real email addresses are used. Comments from free email addresses such as Gmail, Yahoo, Hotmail, etc may not be approved.

Related News:

UPDATE Renaissance to lay off up to 15 workers in store closures, sees gains in full-service retailing
Renaissance says 2013 earnings will be 'disappointing'
Renaissance posts first-half loss on shrinking margins from Apple products, impairment
Renaissance hires strategic adviser, cites low stock price
Renaissance takes legal action against Exeed
Renaissance's CEO Rendell accepts new position
Renaissance settles business sale, breaches banking covenant
Renaissance sells IT distribution unit to Exeed
Renaissance loss worse than forecast, flags possible capital raising
Renaissance shares surge on distribution unit approach